OMAR NASER: The New Spirit of Tradition

Alex Kosloff
7 min readApr 8, 2022

Milan newest designer and brand for both women and men, Omar Naser, started out his goal career as an exchange student and young businessman from Amman, Jordan to Bonn, Germany. Omar is born and raised in Amman, he graduated from Bonn Rhein Seig university in international management and self-taught designer. His childhood and his ambitions encouraged him to take his steps alone since he was raised in a traditional clothing family business. His signature style of sharp tailoring, natural confidence and pure originality was immediately apparent in his first works despite the tough pressures he had through working for his family, he was the creative director of clothing brands and enjoyed great experience during his stay.

Omar Naser designs, manufactures, distributes and retails haute couture, ready to wear, leather goods, footwear, watches, jewelry, accessories and eyewear. Omar’s prominent career success as a fashion icon and his brand have made him an inspiration for others, yet on the contrary, he aims to become an icon of inspiration and motivation to empower women and men above all. As a beacon of empowerment and motivation, Omar hopes to encourage women and men to love what they do and appreciate what they have unconditionally in a world full of critics, challenging them to redefine of the conventional standards of motivation and loving what they you do as presenting a value to the world and leaving this planet better than it was bringing beauty and happiness.

Omar Naser launched his own fashion label Omar Naser in 2013. Omar’s responsibility to his existence made him more careful and thoughtful about his actions to the world and that’s why Omar Naser is using sustainable materials in his collections taking responsibility,

A thousand mile journey starts with only one step, Omar Naser as a leading brand is established mainly to strengthen noble characters and having an eye of mercy and compassion with everyone, In the years ahead, our people will look to us for guidance and inspiration, they want to know that we care for them and their families, they will model their behavior on our integrity, I made Omar Naser label under a very tough circumstance and out of nothing and I never gave up chasing my real me ethical wise and passion wise, and my intention is to be distinguished and different than normal and that is by providing transparency into our business practices; the modern consumer’s knowledge of environmental issues and working conditions means they respond to transparent business practices. And transparency is now more of an expectation than an option. We create sustainable processes and engaging our customers with it; a demand for more sustainable materials and production methods is a key hallmark of new consumerism. At Omar Naser, Fashion and sustainability both exist. Fashion is sexy, addictive, exclusive and very fast moving; sustainability on the other hand, it’s about slowness, care, flourishing and responsibility. We believe at NASER that things are changing for the better to a new type of fashion industry based on ecological and holistic principles of closing the loop on materials that prioritizes our communities and values and respecting all the people in the supply chain.” Said Naser

Some may wonder why a “fashion icon” like Omar that would seemingly benefit in an industry founded off of products would choose to challenge such a dynamic. According to Naser, the answer is simple, but the solution is much more complex.

“As a young man I found myself in a place that needed to make a change, to make a statement even when it seemed like my career was all luxury and glamour. I was constantly falling down yet I never gave up, many ups and downs, looking and being inspired by other designers and brands, their success stories after failing, feeling hopeful and competent every time I was feeling down from these hits. I encouraged myself for looking at a certain way when other people did not see the new spirit of tradition I had in my vision, and no person should ever have to understand you as yourself. No person should ever depend on others because no one is coming to you and we must be the change we want to see every day even by small actions,” said Naser.

Omar’s career began at the young age of fifteen growing up in a clothing family business that got him the spark, and to those he encountered during this time, he seemed to be living the good life. From being a traveler for buying fabrics, visiting many countries overseas and being in fashion weeks, his hidden determination and hard work was almost invisible on the surface.

“No matter how much success I acquired, I still had tunnel vision for the downs and fallings, the imperfections are always there an we need to be prepared for them. I was leading myself depending on Gods willing and hope in him but no one else and that what kept me moving forward every single day seeing the goal.” said Naser.

While many Arabs began to see Naser as the “the icon and success,” the young man and designer to envy and compare themselves to, he had confidence in God so moving forward without looking around since every one of us has a message in life to express before we leave this planet.

“I got encouraged by the idea that people were out there comparing their lives to mine, when in reality living a soldier life but I was and still feeling the happiest person on earth that I have everything because if not, then we would live miserable and tomorrow may never come. We need to live everyday as we have everything and the goals are still on mind to be achieved, we try to work on them and never try to look at what people say, respect what they say but no one is in your place trust me, said Naser”

At the age of twenty-three, Omar developed his own brand, while determined to find that “perfect life”. In the midst of trying to attain new measurements, he was pulled aside financial circumstances and obstacles of his brand. Omar’s friends and family had noticed a unique change in him, and urged him to continue what he is going after despite the circumstances in his brand. They reminded him of how success comes after failing and that he already has that winning mindset and never giving up.

Omar’s intervention was successful, and although it didn’t happen overnight, he was able to overcome his problems, coming back stronger than ever.

“I realized something very important in this time that changed me forever: tough times create strong people, and after dark comes light, from then on I decided that I would be the ONLY beholder of the eyes that encouraged me and appreciated the hard work and the vision I had in mind.” said Naser.

Omar’s struggle brought his wisdom and a bold confidence that made him an even more unique brand. he began to exude the love he had for what he does, risking career opportunities for the sake of it.

“I made a permanent decision to only work and live with people who their eyes spark when they see my work and when they see me, not other measurements,” said Nsaer.

Today, Omar considers his greatest accomplishment not to be his career, but his ability to help others overcome their fears to love what they do and success comes after failing and trying, Omar considers that giving is the best feeling and being the happiest person on earth, living for others is the true meaning of his life after all he went through. In addition to his brand, fashion icon and influential work, Omar has created a career as a mentor.

Fortunately, Omar is not alone the struggles he has endured. And that brought him the law of attraction meeting people who went through the same issues and that he closed the loop on his life being surrounded with the elite people who really know what falling and success means and from there these elite clubs started bringing the change to everyone who is struggling the same issues of Omar. Omar founded such elite clubs being influential in his hometown Amman and where he lives in Milan and through his campaigns and advertising makes a unique hashtag called #NaserCommunity for such a reason

With factors like social media that give people the opportunity to subconsciously see the perfection but they don’t see the pain while construction However, we can still find hope in such a harsh world in knowing that there are people like Omar Naser, with the courage to share his own story in hopes of making a complex, but very possible change in this evolving world of ours.

“With enough hard work, winning mindset and above all the belief in god and what abilities he has given you, you can overcome anything. I chose to defy what society wanted from me and tried to be like eagles who fly alone regardless of the consequences, and it has brought me more a piece of mind, success, contentment and happiness than dressing good or looking luxury ever could,” said Naser.

If you ever find yourself ridden with similar internal struggles, look to Omar to remind yourself how blessed and abundant your life can be when you learn to embrace what you are given. If you know someone that may be struggling reaching his goal due to culture or financial circumstances, tell them his story. When you find yourself scrolling through Instagram asking yourself why you weren’t given the looks or privilege others seem to have, remember his story; but most importantly, remember his message:

Holding yourself in the eyes of others will not get you where you want to be, Trust God, walk forward and don’t look around. We tend to create beauty on this universe before we leave, little things matter in life.

To learn more about Omar Naser and his journey as a mentor for self-motivation visit https://www.naserofficial.com/

Instagram.com/naser.official

Submitted by Jessica Bladin

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